Hanoi’s Old Quarter is a haven for food lovers, where the rich aromas of sizzling meats, tangy broths, and sweet desserts fill the air. For first-time visitors, navigating this culinary maze can be overwhelming. Street food tours offer the perfect introduction, combining guided exploration with a taste of the city’s vibrant culture.
A flavorful adventure
Tour guide Do Minh, 25, is among those who specialize in creating memorable food tours through Hanoi’s bustling streets. His evening excursions are an immersive three-hour journey that winds through narrow alleys and hidden corners, stopping at six to eight carefully selected eateries. The experience goes beyond just sampling dishes like fried pillow cakes, papaya salad, and mixed rice noodles with chicken. It’s an opportunity to delve into the stories behind the food and the unique culture of Hanoi.
Minh’s meticulous preparation ensures a seamless experience. “I always scout the locations beforehand to check the quality and plan the route, making sure it’s convenient for the tourists,” he explained.
By the end of the tour, visitors not only savor the food but also gain an appreciation for the Old Quarter’s architecture and charm.
As Minh leads his group, he introduces them to the nuances of Vietnamese culture while exchanging stories about their home countries. For many tourists, this personal touch enhances the experience. Samantha Kurma from India described her tour as unforgettable: “The egg coffee was incredible – something I’ve never had before. The dishes we tried weren’t just delicious; they truly reflected Vietnam’s identity.”
Minh’s passion for food tours lies in the connections they foster. “It’s like hanging out with friends,” he said. “We explore the city, enjoy great food, and share stories. It’s not just a job; it’s something I genuinely love.”
Minh’s story is just one example of how Hanoi’s food tours have evolved into a thriving industry.
Nguyen Ngoc Ha, founder of Ha Food Tours, was among the first to design dedicated street food itineraries. With a background in hospitality and a passion for cuisine, Ha transitioned from hotel management to creating unique food experiences.
“Food is a universal language,” Ha shared. “It’s not just about eating; it’s about understanding the culture behind the dishes. That’s why our tours go beyond food to include history, architecture, and personal anecdotes tailored to our guests’ interests.”
Ha’s tours are intentionally kept small, usually accommodating four to six people. This allows for personalized attention and flexibility, whether it’s choosing pick-up points or incorporating new dishes. “We focus on delivering authentic experiences. For first-timers, we introduce classic dishes like pho and bun cha, while repeat visitors can explore lesser-known specialties,” he said.
The growing appeal of Vietnamese cuisine
Vietnam’s street food culture has become a magnet for international visitors, with dishes like egg coffee gaining global recognition. According to Ha, this growing interest has been a key factor in the success of Hanoi’s food tours.
The popularity of these tours is reflected in Vietnam’s booming tourism industry. In the first nine months of this year, over 12.7 million international visitors arrived, marking a 43% increase from the previous year. With the peak travel season approaching, the country aims to welcome up to 18 million international tourists by year’s end.
As the demand for food tours continues to grow, both Ha and Minh are optimistic about the future. “Vietnamese cuisine offers something for everyone,” Minh said. “From classic flavors to modern twists, there’s always something new to discover.”
For visitors to Hanoi, these tours offer more than just a meal – they’re a gateway to understanding the city’s heart and soul. Whether it’s through the tang of vinegar in bun rieu, the creamy richness of egg coffee, or the warmth of a guide’s hospitality, Hanoi’s street food tours leave a lasting impression.
